About Moty Amar PhD

Moty Amar is a leading figure in the intersection of consumer behavior, psychology, and marketing. His extensive research and academic contributions have paved the way for new insights into how consumers think, decide, and act. With a rich portfolio of published articles, conference presentations, and accolades, Amar's work has left an indelible mark on the fields of behavioral finance and social marketing.

2010 – present

Offices in Academic Administration

2020 – Present: Deputy Head of the School of Marketing and Digital Communication

Deputy Head of the School of Marketing and Digital Communication, Ono Academic College.

2019 – Present: Head of the Institutional Audit Committee

Head of the Institutional Audit Committee, under the authority of the Council for Higher Education in Israel, Ono Academic College.

2016 – Present: Head of Research

Head of research in the marketing field, Business School, Ono Academic College.

2010 – Present: Director of the Laboratory

Director of the Laboratory of Consumer Behavior, Business School, Ono Academic College

Initiated and organized the annual research conference of the business school.

2004 – present

Teaching Experience 

2021- Present: Psychological principles in marketing (MA), Baruch Ivcher School of Psychology, Reichman University.

2011- Present: Marketing Management (In English, for International MBA), Brand Management and Marketing strategy (MBA), School of Business Administration, Bar Ilan University. 

2001- Present: Marketing Management, Brand Management and Strategy of the firm (at both the MBA and undergraduate levels), Judgment and decision-making and economic behavior (MBA) Marketing research, Marketing strategy, Critical thinking for effective management, School of Business, Ono Academic College

 2004 – Present: Fundamentals of health marketing - School of Medicine, the Hebrew University (MPH and MHA)

2005 – 2006: Marketing research methods, Fundamentals of advertising, School of Business, Ben-Gurion University (MBA) 

2004 – 2005: Fundamentals of marketing for nonprofit organizations - School of Social Work, the Hebrew University (MSW)