Moty Amar's Business Engagements
This is the Article That Gained the Most Media Exposure.
Brand Names Act Like Marketing Placebos -
Amar M., Ariely D., Bar-Hillel M., Carmon Z. & Ofir C.(2011). "Brand names act like marketing placebos," Discussion Paper Series dp566, The Federmann Center for the Study of Rationality, the Hebrew University, Jerusalem.
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A fascinating lecture by Moty Amar discussed consumer perceptions of brands and how to change the experience according to brand perception.
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Moti Amar's Lecture at Microsoft Israel Offices.
Presentation of Papers at Peer-Reviewed Conferences (Oral)
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“The Effect of Warranty on the Product Efficacy”
Moty Amar & Itzik Gneezy (2023), Global Marketing Conference, Seoul, Korea.
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“Attitude Change Without Persuasion: Being Heard Can Change Attitudes During Disagreements”
Guy Itzchakov, Netta Weinstein, Mark Leary, Saluk, Dvori & Moty Amar (2023) The 6th Israeli Organizational Behavior Conference, Tel-Aviv, Israel.
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“Promoting Positive Feelings Through High-Quality Listening”
Adin Janam, Dvori Saluk, Guy Itzchakov, Kenneth DeMarree, Moty Amar & Angelia Venezia (2023), The 6th Israeli Organizational Behavior Conference, Tel-Aviv, Israel.
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“Don’t Agree, Just Listen : The Effect of High-Quality Listening on Speakers’ Subjective Well-Being During Workplace Disagreements”
Dvori Saluk, Guy Itzchakov, Netta Weinstein & Moty Amar (2023), The 6th Israeli Organizational Behavior Conference, Tel-Aviv, Israel.
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“Listening (or Not) at Work: The Consequences“
Avi Kluger, Guy Itzchakov, Nicole Legate, Limor Borut, Francesca Gino, Anne Marie Green, Moty Amar, Netta Weinstein, Harry T. Reis, Debra L. Shapiro, Michal Lehmann, Herman Aguinis, Galit Gordoni, Jetmir Zyberaj and Cafer Bakaç (2021), Association for Psychological Science (APS) Annual Convention, Chicago, Illinois, USA.
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“Consumers’ Financial Decisions When Using Credit Cards”
Moty Amar and Dan Ariely (2021), International Conference on challenges in Management, Economic and Accounting, Paris, France.
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“Listeners as Influencers: The effect of High-Quality”
Guy Itzchakov and Moty Amar (2021), The Social Psychology, A virtual talk at Ohio, USA.
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"Is Product Experience Improved By Ties to Desired Identity? a Case of Functional Pleasure"
Aner Tal, Yaniv Gvili, and Moty Amar (2019), in NA - Advances in Consumer Research, Atlanta, GA, USA.
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"Tasting Who You Want to Be: Product Experience and Psychological Needs"
Aner Tal, Yaniv Gvili, and Moty Amar (2018), in E - European Advances in Consumer Research, Ghent, Belgium.
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"Communicate Healthiness Through Indirect Measures: the Effect of Food in Motion Figure on the Perceived Healthiness of Food"
Moty Amar, Yaniv Gvili, and Aner Tal (2018), in NA - Advances in Consumer Research, Dallas, USA.
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"More of a Bad Thing: How Consumers Ignore Pollutant Levels in Healthiness Assessment"
Aner Tal, Yaniv Gvili, and Moty Amar (2018), in NA - Advances in Consumer Research, Dallas, USA.
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"The Effect of Food in Motion Figure on the Perceived Healthiness of Food"
Moty Amar, Aner Tal, and Yaniv Gvili (2018), in AP - Asia-Pacific Advances in Consumer Research, Ahmedabad, India.
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"The Effect of Country-Of-Origin on Product Efficacy"
Moty Amar (2018), in AP - Asia-Pacific Advances in Consumer, Ahmedabad, India.
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“The Psychology of Infectious Counterfeiting”
Amar Moty, Carmon Ziv, Ariely Dan and Hayang Yang. (2017). Consumer behavior Conference, Barcelona, Spain.
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"How Counterfeiting Contaminates the Efficacy of Authentic Products"
Moty Amar, Haiyang Yang, Ziv Carmon, and Dan Ariely (2015), in NA - Advances in Consumer Research, Hong Kong, China.
Industry Collaborations
