The Lab Led by Moty Amar PhD

Welcome to the Lab, directed by Moty Amar. Our lab focuses on cutting-edge research in consumer behavior, psychology, and marketing. Here, you'll find information about our research focus, team members, ongoing projects, and how you can get involved.

Research Focus

Our lab specializes in:

  • Consumer Decision Making

    Investigating psychological factors affecting how individuals manage debt and make purchasing decisions.

  • Food Perception

    Exploring the impact of visual cues on consumer perception of food healthiness and appeal.

  • Listening & Communication

    Studying the role of high-quality listening in effective communication.

Ongoing Projects

"Listening and Feedback"

  • Collaborators: [Names]
  • Status: In Progress
  • Abstract: [Brief summary]

"The Effect of Warranty on Product Performance"

  • Collaborators: [Names]
  • Status: In Progress
  • Abstract: [Brief summary]

Investment Games

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2023
2024